The brand · Dubai
Branded residences in Dubai
Every tower whose Land Department name carries a hotel, fashion, jewellery or car brand — 36 brands, from Address and Vida to Six Senses, Bugatti and Aman. What each tower’s completed homes resold for in the 24 months to 11 Sept 2026, set against the rest of its own community; what it lets for on the Ejari register to 15 Sept 2026; and the branded projects selling off-plan now.
Read this first
A premium measured, not asserted
Every other page about Dubai’s branded residences is a list of launches and a sentence saying they command a premium. The register can measure one, tower by tower — and it turns out to be larger than anyone says for some towers and missing altogether for others.
The city-wide figure is the least useful one. Completed branded apartments resold for a median AED 2,716 a square foot in the 24 months to 11 Sept 2026, 2.0 times the AED 1,348 every other completed apartment fetched — but branded towers stand on the Palm, the Marina, the harbour and around the Burj, and the rest of the city’s apartments mostly do not. They were 1.9% of the completed resales in the window.
So each tower below is read against its own community: its median resale price a square foot over the median of every other completed apartment resold there in the same 24 months. That is still not a clean measure of the brand. A branded tower is usually newer than the stock around it and often closer to the water, and a newer tower resells dearer with or without a name on it; the register cannot pull those apart, and this page does not pretend to. What it can show is which branded towers resell well above their neighbours, which sit level with them, and which trail them — and there are all three.
The premium
Every completed branded tower, against its own community
Median resale price per square foot of the completed homes in each branded tower, 24 months to 11 Sept 2026, beside the median of every other completed apartment resold in the same community. Every tower with 8 or more resales. Largest premium first. Each tower opens its own page.
Atlantis The Royal Residences leads at AED 8,964 a foot, +259% over the rest of Palm Jumeirah, with Dorchester Collection Dubai next at +259% over Business Bay. The typical tower sits 48% over its neighbours. But the table splits in two by age: the 6 towers that handed over before 2020 resell at a median 15% over their community, the 14 handed over since at 69%. Kempinski Palm Residence (−6%) and Damac Towers by Paramount (−19%) resold for less a foot than the communities around them; The Fairmont Palm Residence, on the register since 2005, resells level with the Palm at +2%.
Completed homes only, resold in the 24 months to 11 Sept 2026; off-plan sales are priced to a launch and are in their own table below. “The rest” is every other completed apartment resold in the same community over the same window — the community being the one each building page sits under, so Dubai Harbour’s towers are read against Dubai Harbour, not the Marina. “Handed over” is the first year a completed home resold on the register, not the developer’s date. The Viceroy residences on the Palm have no page of their own on this site yet and are read against the Palm, the area the register files them under. A median of 8 is a median of 8: the count is printed so the reader can weigh the row.
To rent
What a branded tower lets for, and what it yields
Each branded tower the Ejari register names on 50 or more contracts in the 24 months to 15 Sept 2026: the median new lease, the median rent a square foot across every contract, and that rent over the tower's own resale price a square foot. Highest yield first.
A brand lets for more and pays back about the same. The median gross yield across these 15 towers is 5.8%, against 5.2% for the city as a whole on the same two registers. Damac Towers by Paramount yields the most, 7.1%, because its foot is among the cheapest here to buy; The Fairmont Palm Residence the least, 4.6%. Atlantis The Royal Residences, Dorchester Collection Dubai and FIVE Luxe JBR, at the top of the premium table, do not appear: Ejari names fewer than 50 contracts in them in two years, too few to print a rent — which suggests homes lived in or held more than let.
| Tower | New lease AED/year | Rent AED/sq ft | Resale AED/sq ft | Gross yield | Contracts, 24 months |
|---|---|---|---|---|---|
| Damac Towers by ParamountParamount · Damac Towers by Paramount Tower B · Damac Towers by Paramount Tower D | 125,000 | 106 | 1,492 | 7.1% | 907 |
| SLS Dubai Hotel & ResidencesSLS | 150,000 | 141 | 2,051 | 6.9% | 403 |
| Paramount Tower Hotel & ResidencesParamount | 166,750 | 136 | 1,981 | 6.9% | 570 |
| Banyan Tree Residences Hillside DubaiBanyan Tree | 154,140 | 153 | 2,434 | 6.3% | 225 |
| Kempinski Palm ResidenceKempinski | 283,500 | 146 | 2,357 | 6.2% | 71 |
| Jumeirah Living Marina GateJumeirah Living | 180,000 | 184 | 3,096 | 5.9% | 405 |
| Vida Residences Creek BeachVida | 135,000 | 153 | 2,597 | 5.9% | 223 |
| Vida Residences Dubai MarinaVida | 220,000 | 191 | 3,314 | 5.8% | 315 |
| Viceroy Palm Jumeirah ResidencesViceroy | 320,000 | 184 | 3,232 | 5.7% | 99 |
| Palazzo VersaceVersace | 250,000 | 124 | 2,160 | 5.7% | 120 |
| The Address Residences Dubai OperaAddress · The Address Residences Dubai Opera Tower 2 | 250,000 | 217 | 3,862 | 5.6% | 718 |
| Kempinski Residences The CreekKempinski · Kempinski Residences The Creek Tower 2 | 150,000 | 143 | 2,640 | 5.4% | 120 |
| Grand Bleu TowerElie Saab · Grand Bleu Tower 2 | 240,000 | 195 | 3,816 | 5.1% | 344 |
| Vida Dubai MallVida | 200,000 | 185 | 3,707 | 5% | 111 |
| The Fairmont Palm ResidenceFairmont · The Fairmont Palm Residence South | 211,450 | 116 | 2,544 | 4.6% | 387 |
Ejari contracts registered in the 24 months to 15 Sept 2026 against the tower’s own project name. The new-lease median is what a tenant signing today pays for the tower’s typical layout; the rent a square foot is read across new leases and renewals together, the way rental yields in Dubai reads every area and tower, so the two pages agree. Gross means before service charges, which in a branded tower are rarely small — see service charges.
Selling now
The branded projects selling off-plan
Every branded project with 20 or more off-plan sales registered in the 24 months to 11 Sept 2026: when its first sale was registered, how many have sold, and at what median price and rate. Busiest first.
6,271 branded homes were bought off-plan across these 29 projects in two years. The busiest are the brands’ most affordable lines: Franck Muller Vanguard sold 752 at a median AED 1,668,320, and Hilton Residences JLT is the cheapest here at AED 1,272,921 for a median 391 square feet. The other end is a different market: Aman Residences Dubai at a median AED 13,450 a square foot, and too thin to table, Bulgari Lighthouse (7 sales, median AED 136,250,000), Armani Beach Residences on the Palm (6, AED 61,200,000) and Rosewood Residences in Jumeirah (17 apartments at AED 26,247,000, 4 villas at AED 202,500,000).
| Project | Community | First sold | Sales, 24 months | Median price AED | AED/sq ft | Median sq ft |
|---|---|---|---|---|---|---|
| Franck Muller VanguardFranck Muller | Dubai Marina | November 2024 | 752 | 1,668,320 | 2,662 | 642 |
| Vida Residences Club PointVida · Vida Residences Club Point B | Dubai Hills Estate | October 2024 | 684 | 1,732,888 | 2,258 | 788 |
| Address Residences Dubai Hills EstateAddress · Address Residences Dubai Hills Estate Tower B | Dubai Hills Estate | September 2024 | 618 | 2,796,888 | 2,644 | 1,092 |
| Franck Muller YachtingFranck Muller | Maritime City | November 2025 | 566 | 1,617,000 | 2,583 | 553 |
| Vida Residences HillsideVida · Vida Residences Hillside Tower B | Dubai Hills Estate | June 2025 | 436 | 2,815,360 | 2,571 | 1,065 |
| Trump TowerTrump | Trade Center First, as the register files it | June 2025 | 377 | 4,080,909 | 3,666 | 1,243 |
| The St. Regis ResidencesSt. Regis · The St. Regis Residences Tower 2 | Downtown Dubai | February 2022 | 363 | 3,650,000 | 3,073 | 1,250 |
| Address Residences Dubai Creek HarbourAddress | Dubai Creek Harbour (The Lagoons) | September 2024 | 355 | 3,258,888 | 2,879 | 1,101 |
| W Residences at Dubai HarbourW Residences · W Residences at Dubai Harbour Tower 2 · W Residences Dubai Harbour Tower 3 | Dubai Harbour | November 2024 | 336 | 7,212,950 | 4,424 | 1,594 |
| Baystar by VidaVida · Baystar Tower 2 | Mina Rashid | August 2025 | 283 | 2,376,888 | 2,983 | 1,029 |
| Tonino Lamborghini ResidencesTonino Lamborghini · Tonino Lamborghini Residences 2 · Tonino Lamborghini Residences 3 · Tonino Lamborghini Residences Building 4 | Meydan | January 2018 | 238 | 2,748,964 | 2,500 | 1,029 |
| Address Residences ZabeelAddress · Address Residences Zabeel 2 · Address Residences Zabeel 3 · Address Residences Zabeel 4 | Zabeel | March 2024 | 149 | 3,322,888 | 2,809 | 1,171 |
| Six Senses Residences Dubai MarinaSix Senses | Dubai Marina | May 2024 | 109 | 10,610,830 | 3,189 | 3,409 |
| Burj Binghatti Jacob & Co ResidencesJacob & Co. | Business Bay | October 2023 | 107 | 8,874,000 | 2,655 | 3,287 |
| Octa Isle, interiors by MissoniMissoni | Dubai Islands | September 2025 | 94 | 2,570,632 | 2,321 | 1,026 |
| Bugatti Residences by BinghattiBugatti | Business Bay | September 2023 | 94 | 24,400,000 | 5,708 | 3,983 |
| Mr. C Residences DowntownMr. C | Al Wasl, as the register files it | January 2023 | 81 | 9,885,754 | 3,900 | 2,387 |
| Baccarat Hotel and ResidencesBaccarat · Baccarat Residence T2 | Downtown Dubai | March 2024 | 75 | 23,892,402 | 5,863 | 4,290 |
| Mercedes-Benz Places by BinghattiMercedes-Benz | Downtown Dubai | May 2024 | 75 | 15,000,000 | 5,533 | 2,708 |
| Address The BayAddress | Dubai Harbour | July 2022 | 71 | 5,900,000 | 3,967 | 1,384 |
| Residences Du Port, Autograph CollectionAutograph Collection | Dubai Marina | August 2025 | 71 | 2,885,470 | 3,216 | 942 |
| Cavalli Casa TowerCavalli | Dubai Media City | November 2021 | 70 | 3,490,000 | 2,536 | 1,294 |
| Hilton Residences JLTHilton | Jumeirah Lake Towers | April 2026 | 64 | 1,272,921 | 3,102 | 391 |
| Address Grand DowntownAddress | Downtown Dubai | April 2025 | 60 | 19,442,888 | 4,030 | 4,806 |
| Beachgate by AddressAddress | Dubai Harbour | September 2022 | 33 | 5,000,000 | 3,994 | 1,249 |
| Six Senses Residences The PalmSix Senses | Palm Jumeirah | April 2022 | 33 | 20,200,000 | 6,930 | 3,391 |
| Aman Residences DubaiAman | Jumeirah | June 2025 | 32 | 73,551,451 | 13,450 | 5,944 |
| COMO ResidencesCOMO | Palm Jumeirah | June 2023 | 23 | 52,691,800 | 5,602 | 9,352 |
| Jumeirah Living Business BayJumeirah Living | Business Bay | November 2022 | 22 | 12,364,500 | 4,025 | 3,041 |
Off-plan sales are the developer’s first sales and the resales of contracts before handover, registered through Oqood; their price follows a launch schedule and a payment plan, so it is not comparable with the completed resales above. “First sold” is the month of the project’s first off-plan sale on the register. Trump Tower and Mr. C Residences Downtown have no building page on this site yet and are shown with the area the register files them under. How the money is usually paid is in payment plans, and what buying before completion trades for what is in off-plan vs resale.
Over time
The branded share of what Dubai spends on apartments
Branded projects' share of the value of every apartment sale the register recorded each year, 2012 to 2026 so far, off-plan and resale together.
The branded boom is a story of 2022. In that year 17% of every dirham spent on an apartment in Dubai went to a branded project, up from 8% in 2020; by 2025 it was 8% and in 2026 so far 7%. The branded projects did not sell less — 4,399 branded apartments changed hands in 2025 against 3,584 in 2022 — the rest of the market grew faster around them. By count they have never been more than 5.9% of apartment sales in a year; by value they weigh two to three times that, because the median branded home resold for 3.2 times the ordinary one.
Percent of the year’s apartment sale value, rounded; 2026 runs to 11 Sept 2026. The test is the brand in the register’s project name, so a project marketed under a brand the register does not write is not counted, and the figure is a floor rather than a ceiling. Houses are left out of this chart; they are below.
Branded houses
The branded villas
The smaller branch: villa communities the register names for a brand, with what their houses sold for in the 24 months to 11 Sept 2026 and, where Ejari names enough of them, what they let for.
| Community | Within | Stage | Median price AED | Median sq ft | Sales, 24 months | Rent AED/year |
|---|---|---|---|---|---|---|
| Address HillcrestAddress | Dubai Hills Estate | Completed | 24,000,000 | 7,109 | 35 | 1,012,500 (14) |
| Cavalli EstatesCavalli | Damac Hills | Completed | 20,592,500 | 9,892 | 18 | — |
| Elie Saab 2, Arabian Ranches IIIElie Saab | Arabian Ranches 3 | Completed | 7,000,000 | 4,822 | 37 | 325,000 (41) |
| Elie Saab 1, Arabian Ranches IIIElie Saab | Arabian Ranches 3 | Completed | 7,600,000 | 4,822 | 12 | 330,000 (50) |
| Karl Lagerfeld VillasKarl Lagerfeld | Mohammed Bin Rashid City | Off-plan | 24,749,200 | 10,055 | 30 | — |
| Mira Villas designed by Bentley HomeBentley Home | Wadi Al Safa 3, as the register files it | Off-plan | 26,014,750 | 6,707 | 12 | — |
The register files most of these as land under the developer’s project, because a house sold with its plot is a land transfer, so the size is usually the plot’s and there is no bedroom count; Karl Lagerfeld Villas and the Bentley Home villas are filed as villas. The rent is the median annual rent on the Ejari contracts naming the project, with their count. The whole house market, branded or not, is on villas in Dubai.
The word
What counts as a branded residence here
In everyday use a branded residence is a home in a building that carries a brand from outside property — a hotel group, most often, whose staff then run the building and whose name goes on the door; or a fashion, jewellery, watch or car name, which usually means the interiors and the lobby rather than the service. The arrangement is a licence between the developer and the brand. It is a convention, not a category: the Land Department has no field for it, and no rule says what a building must offer before it may use the word.
So this page uses a test anyone can repeat: a home is branded when the register’s own project or building name carries the brand. That finds these 36: Address · Aman · Armani · Atlantis · Autograph Collection · Baccarat · Banyan Tree · Bentley Home · Bugatti · Bulgari · Cavalli · COMO · Dorchester Collection · Elie Saab · Fairmont · FIVE · Franck Muller · Hilton · Jacob & Co. · Jumeirah Living · Karl Lagerfeld · Kempinski · Mercedes-Benz · Missoni · Mr. C · Paramount · Rosewood · Six Senses · SLS · St. Regis · Tonino Lamborghini · Trump · Versace · Viceroy · Vida · W Residences. It leaves out, by hand, three names that only look like brands — Madinat Jumeirah Living (named for the resort beside it), Ritz Residence in Al Warsan (no relation to Ritz-Carlton) and The Autograph in Jumeirah Village Circle (no relation to Marriott’s hotel collection of that name). And it misses, by design, any tower a hotel group services under the developer’s own name, because nothing in the register says so: a floor, not a ceiling.
Questions people ask
Branded residences in Dubai, answered
What is a branded residence?
A home in a building that carries the name of a hotel group, a fashion, jewellery or watch house, or a car maker, which the developer licenses — and, where the brand is a hotel group, usually with that group's staff and services running the building. That is the convention, not a legal category: the Land Department has no field for it. On this page a home is branded when the register's own project or building name carries the brand, which is a test anyone can repeat; it finds 55 branded projects under 36 brands with a sale in the 24 months to 11 Sept 2026.
Are branded residences in Dubai more expensive?
Per square foot, yes, and by more than any brochure says: completed branded apartments resold for a median AED 2,716 a square foot in the 24 months to 11 Sept 2026, against AED 1,348 for every other completed apartment in the city — 2.0 times. Most of that is where they stand. Read against the rest of its own community, the typical branded tower resold 48% dearer a foot, and the range runs from +259% at Atlantis The Royal Residences to −19% at Damac Towers by Paramount.
Do branded residences hold their value in Dubai?
The register says the premium belongs to the new ones. The 6 branded towers here that handed over before 2020 resold at a median 15% over the rest of their community; the 14 handed over since, at 69%. The Fairmont Palm Residence, on the register since 2005, resells 2% over the Palm's other apartments; Damac Towers by Paramount 19% under Business Bay's. A newer tower resells dearer than older stock beside it whether or not it has a brand, so this cannot say how much of the gap is the name — but it does say an old brand is no guarantee of one.
What is the most expensive branded residence in Dubai?
Of the completed ones, by the foot, Atlantis The Royal Residences in Palm Jumeirah — 42 resales in the 24 months to 11 Sept 2026 at a median AED 8,964 a square foot, AED 29,850,000 a home. Off-plan, Aman Residences Dubai sold 32 homes at a median AED 13,450 a square foot, the dearest of them AED 422,000,000; Bulgari Lighthouse sold 7 at a median AED 136,250,000.
Do branded residences in Dubai rent well?
They let for more and yield about the same. Across the 15 branded towers with 50 or more Ejari contracts in the 24 months to 15 Sept 2026, the median gross yield — the tower's recorded rent a square foot over its recorded resale price a square foot — was 5.8%, against 5.2% for the city as a whole. The spread is wide: Damac Towers by Paramount 7.1%, The Fairmont Palm Residence 4.6%. The cheaper a foot is to buy, the more of it the rent pays back.
Are service charges higher in a branded residence?
Usually, because the hotel group’s staff, concierge and amenities are paid for through them — but the figure is each building’s own, set by its owners’ association budget and published per square foot through the Land Department’s Mollak system, not a branded rate. Ask for the building’s current rate before you offer; it is the one running cost a brand changes most.
Can foreigners buy a branded residence in Dubai?
Where the building stands decides that, not the brand. A brand carries no ownership rule of its own: the rule is the area’s, and a foreign buyer can own outright in a freehold area whatever name is on the door. Check the area before the brochure.
Which areas are open to foreign buyers, and how open, is on freehold areas in Dubai; how a building’s service charge is set and published is in Mollak.
Where this leads
Every branded tower, and the top of the market
Every branded building with a page on this site, each carrying the whole of its recorded history: Address Grand Downtown · Address Hillcrest · Address Residences Dubai Creek Harbour · Address Residences Dubai Hills Estate Tower A · Address Residences Dubai Hills Estate Tower B · Address Residences Zabeel 1 · Address Residences Zabeel 2 · Address Residences Zabeel 3 · Address Residences Zabeel 4 · Address The Bay · Aman Residences Tower 1 · Atlantis The Royal Residences · Baccarat Residence T1 · Baccarat Residence T2 · Banyan Tree Residences Hillside Dubai · Baystar Tower 1 · Baystar Tower 2 · Beachgate by Address · Bugatti Residences by Binghatti · Bulgari Lighthouse · Burj Binghatti Jacob & Co · Cavalli Casa Tower · Cavalli Couture Tower 2 · Cavalli Estates · Como Residences · Damac Towers by Paramount Tower A · Damac Towers by Paramount Tower B · Damac Towers by Paramount Tower D · Dorchester Collection Dubai · Elie Saab 1 · Elie Saab 2 · Emerald Palace Kempinski Hotel · Five Luxe JBR · Franck Muller Vanguard · Franck Muller Yachting by London Gate · Grand Bleu Tower 1 · Grand Bleu Tower 2 · Hilton Residences · Jumeirah Living Business Bay · Jumeirah Living Marina Gate · Karl Lagerfeld Villas · Kempinski Palm Residence · Kempinski Residences The Creek Tower 1 · Kempinski Residences The Creek Tower 2 · Mercedes-Benz Places by Binghatti · Octa Isle Interiors by Missoni · Palazzo Versace · Paramount Tower Hotel & Residences · Sensoria at Five Luxe · Six Senses Residences, Dubai Marina · Six Senses Residences, Palm Jumeirah · SLS Dubai Hotel & Residences · SLS Residences the Palm · The Address Residences Dubai Opera Tower 1 · The Address Residences Dubai Opera Tower 2 · The Crescent W Residences · The Fairmont Palm Residence North · The Fairmont Palm Residence South · The St. Regis Residences Tower 1 · The St. Regis Residences Tower 2 · Tonino Lamborghini Residences 1 · Tonino Lamborghini Residences 2 · Tonino Lamborghini Residences 3 · Tonino Lamborghini Residences Building 4 · Vida Dubai Mall Tower 2 · Vida Residences 1 & 2, The Hills · Vida Residences 3 & 4, The Hills · Vida Residences Club Point A · Vida Residences Club Point B · Vida Residences Creek Beach · Vida Residences Dubai Marina · Vida Residences Hillside Tower A · Vida Residences Hillside Tower B · Vida Residences, Dubai Hills Estate · W Residences at Dubai Harbour Tower 1 · W Residences at Dubai Harbour Tower 2 · W Residences Dubai Harbour Tower 3.
The towers that fetch the most a foot, branded or not, are ranked on the best residential buildings in Dubai; the single dearest homes ever sold are on the most expensive homes sold in Dubai; the communities they stand in, ranked by the foot, on the most expensive areas in Dubai; the top floor of any tower on penthouses in Dubai; and the towers that handed over this year and last on new buildings in Dubai. Every community here has an area guide. Buying one? The mortgage calculator turns a price here into a monthly repayment, the cost of buying adds the 4% transfer fee and the rest of the bill, and the golden visa explains what a purchase at these prices can carry with it. Buying to let? What the whole market has returned is on property investment in Dubai.