The Sterling East
What people actually paid in The Sterling East: the sales registered at the Dubai Land Department, not asking prices. Understand the numbers before you buy.
295 sales are on record at the Dubai Land Department, below. 1 for rent →
Your agent in Business Bay
Sales
Buying in The Sterling East? Leojo can walk you through what these numbers mean for you.
Leojo is marketing 8 homes for sale in Business Bay right now.
- Community
- Business Bay
- Nearest metro
- Burj Khalifa/Dubai Mall Metro Station — as the Dubai Land Department files it; every building beside it, and what each sold for
- Handed over
- 2024 — the first year resales of completed homes appear in numbers on the register, not the developer’s date
- First on record
- 2015 — an off-plan sale
- Sales on record
- 295 — registered at the Dubai Land Department, the latest October 2026
- Off-plan share
- 71% — 209 bought off-plan from the developer, 86 resales of a completed home
Recorded rents and gross yield for The Sterling East →
How The Sterling East compares — every tower in Business Bay, ranked by recorded price →
Living in Business Bay — the area guide →
What a mortgage on a home in The Sterling East costs a month — and the cash you need on the day →
The recorded market
Price per square foot, by year
The median of every sale registered at the Dubai Land Department here. Not asking prices.
The low was 2019 at AED 1,017 a square foot, and it has recovered 138% since.
What sells here
By size
Registered sales in the last three years. Sizes are the registered floor area.
| Layout | Typical size | Median price | Mean price | Per sq ft | Sales |
|---|---|---|---|---|---|
| Studio | 472 sqft | 1,100,000 | 1,085,429 | 2,371 | 38 |
| 1 B/R | 975 sqft | 2,261,098 | 2,188,185 | 2,213 | 45 |
| 2 B/R | 1,124 sqft | 2,678,722 | 2,589,985 | 2,022 | 22 |
Layouts that have sold fewer than five times in three years are left out — too few to quote a median, so we do not guess at one.
Every sale, as registered
Recent sales in The Sterling East
The last transfers recorded at the Dubai Land Department, newest first.
| Date | Layout | Size | Price | Per sq ft |
|---|---|---|---|---|
| 6 Oct 2026 | 1 B/R | 972 | 2,171,000 | 2,233 |
| 1 Oct 2026 | Studio | 420 | 1,100,000 | 2,617 |
| 15 Jul 2026 | 1 B/R | 975 | 1,755,000 | 1,799 |
| 9 Jun 2026 | 1 B/R | 1,186 | 2,100,000 | 1,771 |
| 27 Apr 2026 | 1 B/R | 972 | 2,350,000 | 2,419 |
| 15 Apr 2026 | Studio | 478 | 1,342,000 | 2,805 |
| 20 Feb 2026 | 2 B/R | 1,123 | 3,250,000 | 2,894 |
| 13 Feb 2026 | Studio | 315 | 840,000 | 2,663 |
| 8 Jan 2026 | 1 B/R | 225 | 400,000 | 1,776 |
| 31 Dec 2025 | Studio | 472 | 1,200,000 | 2,541 |
| 26 Dec 2025 | 1 B/R | 975 | 2,300,000 | 2,358 |
| 18 Dec 2025 | 1 B/R | 975 | 2,030,082 | 2,081 |
How often it trades
Sales per year
Off-plan sales dominate a building’s first years; resales take over after handover.Off-planResale
Of the 295 sales on record, 209 were bought off-plan from the developer and 86 were resales of a finished home. The changeover in 2024 is the handover. The 2026 bar is part-year.
In context
Where it sits in Business Bay
The Sterling East is the 42nd most expensive of the 100 Business Bay buildings with at least fifteen recorded sales in the last year. These are its immediate neighbours on price.
| Rank | Building | Sales, 12 months | Median per sq ft |
|---|---|---|---|
| 39 | Binghatti Skyhall | 164 | 2,408 |
| 40 | Aykon City Tower A | 16 | 2,401 |
| 41 | Tiger Sky Tower | 171 | 2,394 |
| 42 | The Sterling East | 18 | 2,388 |
| 43 | Central 1 | 19 | 2,364 |
| 44 | MAG 318 | 27 | 2,317 |
| 45 | Royal Regency Suites Tower One | 36 | 2,315 |
Business Bay as a whole: AED 2,500 a square foot across 6,232 sales in the last twelve months.
Where the market is moving
The busiest buildings in Business Bay
The Sterling East sold 2 completed homes in the ninety days to 19 Oct 2026, below the five-sale floor to rank. These are the five busiest buildings in Business Bay.
| Rank | Building | Sales, 90 days | Against its usual pace |
|---|---|---|---|
| 1 | Peninsula Four | 57 | New to resale |
| 2 | Regalia By Deyaar | 37 | New to resale |
| 3 | Peninsula Three | 32 | 1.2× |
| 4 | Peninsula Two | 22 | 5.9× |
| 5 | Aykon City Tower C | 18 | 1.0× |
Completed homes only, by the date the Dubai Land Department registered the transfer — the ninety days to 19 Oct 2026. Buildings with fewer than five sales in the window are not ranked. The ten busiest in Business Bay, with pace against each building’s own year before.
Nearby
What else to look at in Business Bay
The buildings this one sits between on recorded price per square foot, and the newest to start trading. Every one has its own page of registered prices.
| Building | Recorded sales | First traded | Median per sq ft |
|---|---|---|---|
| Sobha Skyparksnewest | 83 | 2026 | 4,250 |
| Avarra by Palacenewest | 156 | 2026 | 3,490 |
| Peninsula Five - 3 | 531 | 2022 | 2,058 |
| Damac Towers by Paramount Tower A | 644 | 2009 | 2,031 |
| VYB | 187 | 2023 | 2,005 |
| Peninsula One | 952 | 2022 | 1,987 |
| Royal Regency | 175 | 2024 | 1,972 |
| Onda by Kasco | 298 | 2025 | 1,971 |
| The Sterling West | 264 | 2016 | 1,956 |
| J One - 1 | 317 | 2018 | 1,943 |
Medians over each building’s whole recorded history at the Dubai Land Department, so a tower that has not traded lately is still here — this is what to look at next, not what the market is doing this month. Buildings with fewer than five recorded sales are left out. “First traded” is the year the register first saw a sale in the building, which for a new tower is close to its handover.
Buying in The Sterling East? The cost of buying, the title deed, the service charges and buying as a foreigner, explained.